OKI America Smart Cards: “Smart Card” Promotion

OKI America is a global information technology firm that provides network and telecommunications solutions for a wide range of applications in IT.

OKI America was one of the first companies to leverage the new “Smart Card” technology. These credit card sized plastic cards are embedded with an integrated circuit chip that provides memory storage, processing power and cryptographic and authentication algorithms to protect data storage and transactions. Technology applications include electronic banking, health insurance, remote access keys, and marketing tools. OKI had developed a variety of small, handheld Smart Card Readers for Smart Cards it wished to promote.

OKI America needed to explain the Smart Card reader concept and raise awareness of its potential through advertising, collateral and trade shows.

A campaign that communicated the complexity of the product in a very simple manner, winning market share and brand recognition.

An effective promotion that subsequently translated to European markets and was equally successful.