Pilot Software: New Sales Channel

Pilot Software published mainframe software that was only accessible to high-level managers.

Pilot wished to migrate the software onto PCs to make it available to mid-level managers within client companies.

Demonstrate the software’s broad capabilities and ease-of-use to the middle managers. PCG developed advertising, direct mail and a newsletter for users to reinforce the message.

As a result of our marketing efforts (advertising and collateral), General Motors purchased the product for all its manufacturing facilities worldwide. Pilot Software was subsequently purchased by Dun & Bradstreet.