SURVIVAIR^® (Bacou-Dalloz): Quick2000^® Product Launch

SURVIVAIR, a Bacou-Dalloz Company, is a manufacturer of respiratory protection products.

SURVIVAIR was launching the Quick2000, a universal fit escape hood that was significantly different than other escape hoods on the market. They needed promotional materials that clearly differentiated this product from their competition, and positioned the product as an emergency escape hood.

PCG created an ad and brochure using an image that effectively conveyed the purpose of the product without generating an excessive fear factor.

The ad generated an immediate positive response with the client’s upper management and in the market.