PerkinElmer Life and Analytical Sciences: Comprehensive Catalog

PerkinElmer Life and Analytical Sciences, a leading global provider of drug discovery, research, and genetic disease screening solutions to the academic, biotechnology, clinical, and pharmaceutical industries.

To produce a comprehensive catalog that integrated the products and services of PerkinElmer Life and Analytical Sciences and its recent key acquisition, Packard Bioscience. This catalog had to represent the company’s broad capabilities and product lines and support its position as leader in the market.

We structured, authored, and produced a 350-page catalog that focused on several key fields of study in a way that represented the depth and diversity of the company.

A comprehensive positioning and worldwide selling tool that provided a framework organizing for the company Web site, a basis for additional product collateral, and is generating customer interest and leads.