Miriam Hospital: Repositioning Around TQM

Miriam Hospital is a regional Jewish hospital located in Providence, Rhode Island.

To stimulate healthy growth by transcending the hospital’s established ethnic identity to position itself as a high-quality community hospital specializing in cardiac care.

To establish the hospital’s commitment to Total Quality Management with target audiences. Develop and leverage stakeholder support for the TQM program, focusing on physicians and benefactors. Position Miriam Hospital as THE cardiac care facility in the state.

Over four years, Providence Creative Group helped to evolve the hospital’s position into one of the premier facilities in the state. The successful repositioning allowed Miriam Hospital to be a major player in the creation of the LifeSpan network of hospitals both within and outside of the State of Rhode Island.