Swarovski America: A New Promotional Channel

Swarovski America, a manufacturer of crystalline figurines for the tabletop market.

To increase sales within their existing market.

PCG created a new cooperative program of newspaper inserts for local retailers to imprint for the Christmas shopping season.

A test run of 10,000 samples launched a program so successful that first year printing orders from retailers reached 1,000,000 pieces. By year two, the demand increased to 3,000,000, and the program became a major source of income for the product line.