Title: Biosystems IQ System Launch Campaign
Client: Bacou-Dalloz

When Bacou-Dalloz needed a program to launch Biosystem's new IQ System, PCG created a humorous integrated marketing communications campaign themed "Ask me about my IQ." The IQ System automates the calibration and maintenance of Biosystem's gas detectors and enhances record accountability. As a result of this campaign, Biosystem generated early interest and momentum for this innovative product.