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Title: FP-TDI SNP Detection
This testimonial print ad was part of a campaign promoting PerkinElmer's AcycloPrime-FP SNP Detection System. The product was named 2002 "Product of the Year" by the readers of Genome Technology Magazine. The associated microsite, www.snpscoring.com, also developed by PCG, reached the highest number of "hits" on the client's site shortly after its launch.
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